Meet Our Two Key Typologies

Progressive Youth

The Progressive youth are the youngest of Kiss’ listeners. For them Kiss is part of the love of their life, music. Every part of their day revolves around music, especially when it comes to the evening.

For these guys life is not serious at all, they’re all about having fun and being young. A career is something to think about later, much later. But they're still workers, a bit of money is essential to have fun and look good.

Whilst they're in touch with everything that's current, eclecticism rules and they stay ahead of the curve. When it comes to celebrity what counts is the right attitude. Party girls and music buffs are the pick of the day and the same goes for their media consumption. Edgy programmes with a banging soundtrack like Skins are choice viewing, all of which you’ll know about from reading their constant stream of Facebook updates.

Modern Mainstreamers

The Modern Mainstreamer is Kiss’ modern day consumer, they’re mid twenty-somethings and feel in their prime and they plan to enjoy it as much as they can.

Modern Mainstreamers love hanging out with their friends and enjoying life, and looking good whilst doing it all is a top priority. From Primark to Gucci, no shop escapes their eager fashion eye but don’t be fooled, they still have their heads screwed on. They may like to shop a lot but they work hard and have ambitions for their future. Climbing up the company ladder is a must.

When it comes to the world around them they want to stay in touch with what everyone in the mainstream is talking about, you’ll find them with their head in Grazia, surfing the internet and keeping one eye on 'Britains Got Talent'. A media savvy, sassy typology not to be underestimated.