Kiss Audience

KISS BRAND RADAR: MOBILE, GAMING AND TECHNOLOGY BRANDS 13 October 2008

One of the things we wanted to do with our Kiss panel was find out which brands they feel really connected to and whether there was a difference of opinion amongst the typologies.

In the second wave of our Kiss brand radars we decided to focus on brands in the mobile, technology and gaming worlds and discovered along the way that Google is, above all others, loved by all our typologies. This time round we asked the audience to evaluate each brand on a scale of one to ten on the following metrics - cool/uncool and whether they loved or hated each brand.

CONSCIOUS CONSUMERS

A real surprise package, the eco-aware, creatively minded Conscious Consumers make up 30% of the Kiss audience (62% female, 38% male)*. 

Here's what they thought...

PROGRESSIVE YOUTH

Fast-living, fun-loving and always first to new ideas and brands, Progressive Youth make up 39% of the Kiss audience (57% male, 43% female)*.

Here's what they thought...  

MODERN MAINSTREAMERS

Voracious consumers, ready and willing to receive well-executed brand messages,  Modern Mainstreamers make up 23% of the Kiss audience (62% male, 38% female)*.

Here's what they thought.

FAMILY GUYS

Settled, family-oriented but increasingly receptive to new ideas, the Family Guys make up 9% of the Kiss audience (61% male, 39% female)*.

Here's what they thought.  

* Figures taken from TGI data (April 2008)