Kiss Insight
KISS 101 26 October 2011
Kiss 101 broadcasts to South Wales and the West playing the best in Hip Hop, Dance and RnB. We are commercial market leaders for 15-24s, 15-34s and 15-44s.
This Summer we have been at the biggest events across South Wales and the West of England from Escape into the Park in Swansea to T4 On the Beach in Weston Super Mare.
Where we cover:
Our performance within our TSA
The demographic breakdown of our audience
Some of the partners, clubs and events that we work with:
NASS Action Sports Show & Music Festival, Somerset
Global Gathering, Stratford Upon Avon
Carl Cox at Liquid, Cardiff
Weekly residencies at Tiger Tiger, Cardiff
Partnerships with Twenty20 Team Gloucester Gladiators, Bristol
Partnerships with Super League Team Celtic Crusaders, Wales
Partnerships with venues such as the newly expanded Colston Hall, Bristol
Partnerships with listing magazines such as 247 and not forgetting the brand new ‘Kiss Weekender’ taking over Pontins Brean Sands in November
What our customers say about us:
Liam Evans, Head of Recruitment & Marketing, Filton College
“Having used Kiss 101 to promote out January start courses, we experienced a high level of applications and enrolments, which we feel was, in part, due to advertising with you.
Additionally, the professionalism and friendliness of the team has contributed to our desire to continue utilising your services in the next academic year”
Jason Cory, Promoter, Global Meltdown
“The event was a huge success with over 1200 in and we sold 1000 tickets in advance. It’s the best turn out we have had for our brand and we will be moving forward with more events at Westlands.
We are pleased with the turn out and we do put the extra people over our expected 800 down to the kiss advertising. So with that we anticipate we will be using Kiss for our future events this year at Westlands and a big thankyou to Kiss!!!”
Coral Pickstock, South Wales Police
“I know that everyone is really pleased with the service we have had from Kiss and impressed with how effective you and the team have made it. I think it’s safe to say we will definitely be working together again in the future.”
Julian Sayer, Mendips Raceway
“I just wanted to say how pleased we all are with the results we have experienced since advertising with you. This was a brave step for us as it meant reducing our newspaper spend by 75%. I am pleased to report that spectators at the Mendips Raceway so far this year are up 20% on last year and 14% on the average over the last 5 years. Last year we conducted a survey on the gate which showed that 20% were first time spectators. Having just completed the same survey this number has increased to 30% since running the two ads with you so it looks like we are reminding sine customers and winnin new ones”
Eddie Pearson, General Manager, Bristol Ice Rink
“Just a quick note to say how pleased I am with your account management and advertising received from Kiss 101. We have been advertising with you now for 3 years and have seen a significant increase in footfall each year. Kiss 101 has the correct target market and geographical coverage with a very competitive price when compared to other commercial stations. I’m glad we took the risk. I look forward to continuing to work with you and Kiss 101 in the future.”
Kiss in Action
For any further information on Kiss 101 or to advertise please speak to sophie.chimonides@kissfmuk.com
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