Kiss Confidential: Articles - Kiss Insight

This is where we'll feature insight to inspire and inform you. Interviews with Kiss DJs, insight on new trends and changing listening behaviour - we'll cover it all

KISS 105-108 04 August 2009

Kiss 105-108 Broadcasts to the East of England. Playing the best in Hip Hop, Dance and RnB we are commercial market leaders for 15-24s, 15-34s and 15-44 year olds. We also reach more adults each week than any other commercial station in our TSA. Stuart Grant heads up Kiss Breakfast with Kaz and Thomsta, whilst Michael Lewis takes you home with Kiss Drivetime.

This Summer we have been at the biggest events across the East of England, from Dance Island to the Lowestoft Airshow and on either side of our Summer Tour we have a Kiss Weekender – a weekend full of anthems brought to you by Kiss DJ's. Have a look below to find out more information about us.

Where we cover:

Our performance within our TSA

The demographic breakdown of our audience

Some of the partners, clubs and events that we work with:

Peterborough United - We've been working with Peterborough United for 3 years now and we provide all the pre match entertainment as well as sponsoring some of their matches. The new season kicks off on the 8th of August where Peterborough Utd start in the Championship league and the Kiss partnership will continue.

Cambridge Corn Exchange - Whether it be the likes of Dizzee Rascal through to Jimmy Carr performing at the Cambridge Corn Exchange, Kiss 105-108 have been sponsoring these events for 2 years. The activity we deliver can be anything from ticket giveaways through to concert reviews by our DJ's.

HMV - "Kiss Recommends" hit stores across the East of England in 2007. On-air Kiss 105-108 chose an album of the week per show day time show of which there was a Kiss section instore that our listeners could head to, to pick up the recommended album.

Mercy Nightclub is the biggest nightclub in Norwich. Kiss 105-108 and Mercy have worked together for many years holding a variety of Kiss nights such as Kisstory, Floorfillers and Kiss Presents.

Kiss Weekender - Kiss 105-108 brings you 2 massive weekenders each year. We take over a holiday park for a whole weekend; provide 2 rooms where our Kiss DJs play Kiss anthems throughout the night. Our next Kiss Weekender is 16th-18th of October and is sponsored again by VK

Dance Island - Dance Island is East Anglia's biggest Dance Festival. This year was its 2nd year. Kiss has been involved from the start, helping to promote it as well as on the ground activity at the event. From having our DJ's play on the main stage, through to backstage interviews and "Dance Island" specials, Kiss 105-108 will continue to be the Media partner for Dance Island in 2010.

What our customers say about us:

Jo Minlker, Proprietor of 5Day Driving courses

“We were asked to try radio advertising with other local radio stations and both turned out to be a complete waste of time. They did not cater for our market and we had no bookings from either attempts. Needless to say we stopped this after a few months.

We were then approached by the Kiss 105-108. What a difference! They had done their research on us, knew what we sold, knew the market we aimed at and gave us a marketing plan specific to our client base. We went live with them from May 2008 and from the very first day we were on air we made sales. We doubled our sales that very week and turnover that month, our website traffic tripled and continues to grow. We have since joined forces with the station for promos and competitions and now currently we sponsor the traffic and travel. 90% of our work comes now from listeners of Kiss 105-108!

What you get with the Kiss 105-108 team is excellent client knowledge, amazing team work, inspirational ideas and full support for your product. They are extremely passionate about what they deliver and how they deliver. There is no doubt in my mind that we will continue with Kiss 105-108 for a very long time and my only regret is that we didn’t get together with these guys sooner.”

Michelle Finnerty, Communications Manager, Suffolk Safe Cam

“We've just started our 3rd campaign with Kiss and without exception, the creative has been excellent. Kiss 105-108 have delivered intuitive campaigns which approach road safety from a different angle and I've had lots of positive feedback about the messages delivered and the style adopted. Our current campaign incorporates 8 different adverts that target specific road users at different times of the day and they have exceeded my expectations with the creative delivered. This has meant that the planning stage has been essential and the Kiss team spent considerable time working through the options and advising me on how best to manage the spots. For me it is important that someone listens to my needs, interprets them accurately and delivers a solution. Kiss have consistently delivered on all fronts”

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