Kiss Insight
KISS THE CREDIT CRUNCH 24 April 2009
As Kiss Confidential is here to offer constant topical insight, we thought it was time to explore just how fearful our listeners are of the dreaded credit crunch, or are they….
We asked our listeners across the country how they felt about the year ahead, what they’re doing more and less of and how they are going to plan their finances.
Our insight explores the spending that listeners simply can’t justify anymore, however there are many habits that have died hard and listeners will break the bank to keep as luxurious treats.
On top of our own statistics we looked beyond the world of Kiss, exploring a few UK wide trends that have emerged this recession, picking the most relevant ones to our listeners. This has given us a heads up on what will make our listeners tick this year, even if they don’t know it yet.
Other insight you may find interesting is how the job market has affected our younger listeners and how attitudes and habits will have to evolve as our environment changes.
We also throw in a few positive case studies from all corners of the market and the UK, bringing some sunshine to the doom and gloom and helping to let your mind wonder outside the box, and perhaps converting others fortune into your own.
To find out why sales of seeds are up, what charity shops, pawn brokers and online dating have in common as well as the reasons behind Tesco’s dominance in an unlikely sector, then please contact Mark Crawford or Joanna Knights for full presentation details.
More Kiss Insight Articles
It's nearly the end of 2009 but far away is the end of the recession? We investigate how young people are finding their emergence into a financial and politically changing world....
Prepared to be truly charmed by the cards, songs and raps produced by London's primary school children.
Here's some news and highlights from Kiss 105-108 which reigns over the glorious flat lands of East Anglia.
Lets go to lovely South Wales and the West country. Kiss 101 completes the Kiss trio with a bang!
With the world going Twitter crazy, it makes sense that more than a few tweets will be about the mighty Kiss 100. Here's what we found...
Behavioural targeting is the future! The who, how and where of listening to Kiss before your very eyes. Efficient advertising, tell me more.....
A clever little cloud that brings to life all the glorious words our listeners are texting in.
Some juicy sales facts, breaking down the latest tales of success for you to look over at your leisure
Project Phoenix is Bauer Media’s insight into the ever changing world of music. Here at Kiss we have reskinned the findings in order to delve into our listeners’ minds, getting an understanding of their music, consumer and social worlds.
As part of Kiss Confidential’s Brand Radar work we recently decided to expand our research beyond just Kiss listeners
Kiss listeners show us what the station means to them
Paul Hancock, is a consumer context planner at Starcom. We asked him three questions about Kiss
Our online survey of 400 Kiss listeners revealed a host interesting things. Here’s some of them...
Why are younger audiences listening to the radio more? Kiss 100’s Joanna Knights investigates.
Our award winning Head Of Programming on tasking risks and the changing face, and sound, of Kiss
Paul Oakenfold, Kiss ambassador, is the reason the phrase superstar DJ was
invented. Check out our video interview with him
The breakfast show boys on getting up stupidly early, social media, the evolution of Kiss and what makes the audience tick
News, ideas, insight, the Kiss audience up-close