Paul Hancock, is a consumer context planner at Starcom. We asked him three questions about Kiss.What do you think Kiss stands for?Overall they have this sort of fetish for newness; an entrepreneurial spirit. There’s a cheekiness in there but also a commitment to really support what matters to their audience.Why do you think dance music means so much to so many different people?Dance music lets you step outside of your normal world. I think Kiss’ playlist provides different access points for different parts of the audience. I think in the same way that dance music is multifaceted there’s also a lot of layers to the Kiss audience. It’s not a generic audience in the way that people might think. How would you define Kiss’ relationship with its audience?A lot of brands are consciously starting to think about things like user generated content and blurring the line between the producer and the consumer, but I think for Kiss it’s never actually been that big a line. I think by and large it’s in their DNA for that line to be blurred. Look at Rickie and Melvin - they are pretty much the same as their audience. I think Kiss are doing what a lot of brands aspire to try do and they’re pulling it off basically.
It's nearly the end of 2009 but far away is the end of the recession? We investigate how young people are finding their emergence into a financial and politically changing world....
Prepared to be truly charmed by the cards, songs and raps produced by London's primary school children.
Here's some news and highlights from Kiss 105-108 which reigns over the glorious flat lands of East Anglia.
Lets go to lovely South Wales and the West country. Kiss 101 completes the Kiss trio with a bang!
With the world going Twitter crazy, it makes sense that more than a few tweets will be about the mighty Kiss 100. Here's what we found...
Behavioural targeting is the future! The who, how and where of listening to Kiss before your very eyes. Efficient advertising, tell me more.....
A clever little cloud that brings to life all the glorious words our listeners are texting in.
Some juicy sales facts, breaking down the latest tales of success for you to look over at your leisure
We thought it was time to explore just how fearful our listeners are of the dreaded credit crunch, or are they….
Project Phoenix is Bauer Media’s insight into the ever changing world of music. Here at Kiss we have reskinned the findings in order to delve into our listeners’ minds, getting an understanding of their music, consumer and social worlds.
As part of Kiss Confidential’s Brand Radar work we recently decided to expand our research beyond just Kiss listeners
Kiss listeners show us what the station means to them
Our online survey of 400 Kiss listeners revealed a host interesting things. Here’s some of them...
Why are younger audiences listening to the radio more? Kiss 100’s Joanna Knights investigates.
Our award winning Head Of Programming on tasking risks and the changing face, and sound, of Kiss
Paul Oakenfold, Kiss ambassador, is the reason the phrase superstar DJ wasinvented. Check out our video interview with him
The breakfast show boys on getting up stupidly early, social media, the evolution of Kiss and what makes the audience tick
News, ideas, insight, the Kiss audience up-close
KISS IN THE NORTHERN TERRITORY
Kiss have gone down under to Australia, but not as you might know it. We've discovered some new territory...
IT'S A FACEBOOK THING
The privacy setting has been temporarily removed and our Insight Panel have let us peep at thier wall...
KISS COLLEGE INSIGHT PANEL
We've recruited some of the UK's finest students who have told us what's what.....
IF KISS WERE A....
Our Insight Panel have imagined Kiss as many a splendid thing.
THE TWEETER SIDE OF KISS
A little something tweet to represent Kiss' success this quarter...