Paul Hancock, is a consumer context planner at Starcom. We asked him three questions about Kiss.What do you think Kiss stands for?Overall they have this sort of fetish for newness; an entrepreneurial spirit. There’s a cheekiness in there but also a commitment to really support what matters to their audience.Why do you think dance music means so much to so many different people?Dance music lets you step outside of your normal world. I think Kiss’ playlist provides different access points for different parts of the audience. I think in the same way that dance music is multifaceted there’s also a lot of layers to the Kiss audience. It’s not a generic audience in the way that people might think. How would you define Kiss’ relationship with its audience?A lot of brands are consciously starting to think about things like user generated content and blurring the line between the producer and the consumer, but I think for Kiss it’s never actually been that big a line. I think by and large it’s in their DNA for that line to be blurred. Look at Rickie and Melvin - they are pretty much the same as their audience. I think Kiss are doing what a lot of brands aspire to try do and they’re pulling it off basically.
Despite furious saving many of our listeners are still finding it hard to mount the property ladder. Discover how they are handling this by reading our latest Inside Panel results...
It would seem our listeners aren't doing too badly in this recession- what a surprisingly sensible bunch!
We hunt down our listeners on the streets of London armed only with a microphone, camera and a few burning questions
Christmas might be but a hazy memory for us now, but our Kissmas results tell quite the festive story...
We (with the help of trendwatching.com) look into our crystal ball to predict the top 12 trends of the coming year...
Ga ga about gadgets? Nav Badwal discovers just how much our listeners love modern technology...
Our listeners divulge their hopes and fears for the coming year...
We've gone back to basics, armed with a camera and just four questions, we went to Oxford street to find our listeners...
Here's some news and highlights from Kiss 105-108 which reigns over the glorious flat lands of East Anglia.
Lets go to lovely South Wales and the West country. Kiss 101 completes the Kiss trio with a bang!
We explore how the ever growing world of social media effects Kiss and what that effect is...
We asked the Kiss listeners a few topical questions about enjoying their free time off...
Radio makes you happier! Of course we all knew that but the RAB have found out why...
We got behind the wheel with Kiss to get the inside on the exhausting world of cars...
Trendwatching.com have published some top consumer trends, giving everyone a helping hand in finding ripe consumer opportunities. Pretty important stuff hey, well we thought so...
The Kiss Confidential team have gone back to basics and simply asked the Kiss audience about their year ahead...
7 top facts on 15-34s and their online listening habits, need we say more....
Christian Smith explains just how important specialist programming is to Kiss...
Nik Shah, Head of UK Content at the Future Foundation helps us to uncover the gaming world beyond spotty teenagers and zombies...
Ever ticked the thumbs up on Facebook? 217,395 Kiss fans have so we've had a look at just what that seal of approval really means ...
Kiss have gone down under to Australia, but not as you might know it. We've discovered some new territory...
The privacy setting has been temporarily removed and our Insight Panel have let us peep at thier wall...
We've recruited some of the UK's finest students who have told us what's what.....
Our Insight Panel have imagined Kiss as many a splendid thing.
A little something tweet to represent Kiss' success this quarter...
It's nearly the end of 2009 but far away is the end of the recession? We investigate how young people are finding their emergence into a financial and politically changing world....
Prepared to be truly charmed by the cards, songs and raps produced by London's primary school children.
With the world going Twitter crazy, it makes sense that more than a few tweets will be about the mighty Kiss 100. Here's what we found...
Behavioural targeting is the future! The who, how and where of listening to Kiss before your very eyes. Efficient advertising, tell me more.....
A clever little cloud that brings to life all the glorious words our listeners are texting in.
Some juicy sales facts, breaking down the latest tales of success for you to look over at your leisure
We thought it was time to explore just how fearful our listeners are of the dreaded credit crunch, or are they….
Project Phoenix is Bauer Media’s insight into the ever changing world of music. Here at Kiss we have reskinned the findings in order to delve into our listeners’ minds, getting an understanding of their music, consumer and social worlds.
As part of Kiss Confidential’s Brand Radar work we recently decided to expand our research beyond just Kiss listeners
Kiss listeners show us what the station means to them
Our online survey of 400 Kiss listeners revealed a host interesting things. Here’s some of them...
Why are younger audiences listening to the radio more? Kiss 100’s Joanna Knights investigates.
Our award winning Head Of Programming on tasking risks and the changing face, and sound, of Kiss
Paul Oakenfold, Kiss ambassador, is the reason the phrase superstar DJ wasinvented. Check out our video interview with him
The breakfast show boys on getting up stupidly early, social media, the evolution of Kiss and what makes the audience tick
News, ideas, insight, the Kiss audience up-close
TOP 10 TRENDS FOR 2013
We know what's hot and what's not. Well trendwatching.com might have started the ball rolling but we think they make some interesting points about what 2013 holds for us all...
KISSMAS MAKES A COMEBACK
All Kiss listeners want for Christmas is... Mark Crawford investigates!
RADIO FOR THE NEW GENERATION
Analogue may be the most popular way to currently listen to the radio, but times are a changin'. Read on to discover how technological advances are influencing our listeners' daily habits...
HELLO AGAIN!
We thought it had been a bit too long since we had had a chat to our beautiful audience, face to face. Click here to hear all about our listeners' interesting hobbies, how they like to listen to the radio and why they can't function without their phones...
CELEBRATE GOOD TIMES, COME ON!
Our listeners don't really need an excuse for a party. This may not surprise you. But some of them are so dedicated they already have Halloween, NYE and Valentines all planned out...