Kiss Insight
WELCOME TO KISS CONFIDENTIAL 01 April 2008
News, ideas, insight, the Kiss audience up-close
Welcome to Kiss Confidential. Targeting planners, buyers and anyone else industry-side who has an interest in Kiss and its audience, we plan to use this website to share news and insight about the brand, but also to cast an eye over the broader world of music, style, technology, entertainment and all of the other dizzyingly diverse topics that excite our audience.
And Kiss Confidential will introduce you to the audience. We’ll get up close to them, recording through colourful content what makes them tick. Among other research techniques, we’ll be checking in with a panel of 50 Kiss listeners, our resident advisors on all things that matter.
Importantly, we’re not trying to focus purely on the most ‘bleeding edge’ of new trends here. This is about Populist Innovation – smart ideas that appeal to a big audience. An ideal we firmly believe is right up Kiss’ street.
We’ll make sure this space is about two-way conversation as well – plenty of the stories will allow you to comment, plus we’ll be looking for you to feed back through other routes. And as much as this space is about Kiss, it’s also about arming you with the info you need to do your job – crisp, well-observed insight on what matters to key consumers.
Stay tuned, keep it locked, don’t touch that dial etc, as we update this site over the coming months.
Thanks for reading and we hope you enjoy!
More Kiss Insight Articles
Despite furious saving many of our listeners are still finding it hard to mount the property ladder. Discover how they are handling this by reading our latest Inside Panel results...
It would seem our listeners aren't doing too badly in this recession- what a surprisingly sensible bunch!
We hunt down our listeners on the streets of London armed only with a microphone, camera and a few burning questions
Christmas might be but a hazy memory for us now, but our Kissmas results tell quite the festive story...
We (with the help of trendwatching.com) look into our crystal ball to predict the top 12 trends of the coming year...
Ga ga about gadgets? Nav Badwal discovers just how much our listeners love modern technology...
Our listeners divulge their hopes and fears for the coming year...
We've gone back to basics, armed with a camera and just four questions, we went to Oxford street to find our listeners...
Here's some news and highlights from Kiss 105-108 which reigns over the glorious flat lands of East Anglia.
Lets go to lovely South Wales and the West country. Kiss 101 completes the Kiss trio with a bang!
We explore how the ever growing world of social media effects Kiss and what that effect is...
We asked the Kiss listeners a few topical questions about enjoying their free time off...
Radio makes you happier! Of course we all knew that but the RAB have found out why...
We got behind the wheel with Kiss to get the inside on the exhausting world of cars...
Trendwatching.com have published some top consumer trends, giving everyone a helping hand in finding ripe consumer opportunities. Pretty important stuff hey, well we thought so...
The Kiss Confidential team have gone back to basics and simply asked the Kiss audience about their year ahead...
7 top facts on 15-34s and their online listening habits, need we say more....
Christian Smith explains just how important specialist programming is to Kiss...
Nik Shah, Head of UK Content at the Future Foundation helps us to uncover the gaming world beyond spotty teenagers and zombies...
Ever ticked the thumbs up on Facebook? 217,395 Kiss fans have so we've had a look at just what that seal of approval really means ...
Kiss have gone down under to Australia, but not as you might know it. We've discovered some new territory...
The privacy setting has been temporarily removed and our Insight Panel have let us peep at thier wall...
We've recruited some of the UK's finest students who have told us what's what.....
Our Insight Panel have imagined Kiss as many a splendid thing.
A little something tweet to represent Kiss' success this quarter...
It's nearly the end of 2009 but far away is the end of the recession? We investigate how young people are finding their emergence into a financial and politically changing world....
Prepared to be truly charmed by the cards, songs and raps produced by London's primary school children.
With the world going Twitter crazy, it makes sense that more than a few tweets will be about the mighty Kiss 100. Here's what we found...
Behavioural targeting is the future! The who, how and where of listening to Kiss before your very eyes. Efficient advertising, tell me more.....
A clever little cloud that brings to life all the glorious words our listeners are texting in.
Some juicy sales facts, breaking down the latest tales of success for you to look over at your leisure
We thought it was time to explore just how fearful our listeners are of the dreaded credit crunch, or are they….
Project Phoenix is Bauer Media’s insight into the ever changing world of music. Here at Kiss we have reskinned the findings in order to delve into our listeners’ minds, getting an understanding of their music, consumer and social worlds.
As part of Kiss Confidential’s Brand Radar work we recently decided to expand our research beyond just Kiss listeners
Kiss listeners show us what the station means to them
Paul Hancock, is a consumer context planner at Starcom. We asked him three questions about Kiss
Our online survey of 400 Kiss listeners revealed a host interesting things. Here’s some of them...
Why are younger audiences listening to the radio more? Kiss 100’s Joanna Knights investigates.
Our award winning Head Of Programming on tasking risks and the changing face, and sound, of Kiss
Paul Oakenfold, Kiss ambassador, is the reason the phrase superstar DJ was
invented. Check out our video interview with him
The breakfast show boys on getting up stupidly early, social media, the evolution of Kiss and what makes the audience tick