About

Welcome to Kiss Confidential. Targeting planners, buyers and anyone else industry-side who has an interest in Kiss and its audience, we plan to use this website to share news and insight about the brand, but also to cast an eye over the broader world of music, style, technology, entertainment and all of the other dizzyingly diverse topics that excite our audience.

And Kiss Confidential will introduce you to the audience (link to Kiss Audience section). We’ll get up close to them, recording through colourful content what makes them tick. Among other research techniques, we’ll be checking in with a panel of 50 Kiss listeners, our resident advisors on all things that matter.

Importantly, we’re not trying to focus purely on the most ‘bleeding edge’ of new trends here. This is about Populist Innovation (link to article) – smart ideas that appeal to a big audience. An ideal we firmly believe is right up Kiss’ street.

We’ll make sure this space is about two-way conversation as well – plenty of the stories will allow you to comment, plus we’ll be looking for you to feed back through other routes. And as much as this space is about Kiss, it’s also about arming you with the info you need to do your job – crisp, well-observed insight on what matters to key consumers.

Stay tuned, keep it locked, don’t touch that dial etc, as we update this site over the coming months.

Thanks for reading and we hope you enjoy!